"It’s clear that in the future, our business model will need to change. Currently, one of the primary purposes of insurance is that you’re covered for the unexpected. But in the future, health issues will be identified, and often addressed at birth. Health will no longer be an unknown quantity. Insurance premiums, which used to pay for health events that ‘might happen’, may evolve into a fund which is there to pay for treatment following unexpected accidents, and to access the latest technology to treat conditions which can’t be dealt with at birth.”
Paula Covey, Chief Marketing Officer